San Francisco Company Develops Internet-Connected, Message-and-Image-Flashing (but Not at All Distracting) License Plate

San Francisco Chronicle reports that a San Francisco company called Reviver wants to reinvent the metal license plate as “an interactive digital display called rPlate that can automatically update DMV registration, display messages and images and handle vehicle and fleet tracking.” The newspaper adds that “the rPlate looks like a traditional license plate, albeit somewhat brighter. . . . But when a car is stopped, the rPlate can swing into action, displaying a host of other information. It is Internet-connected and can show Amber alerts and weather warnings, as well as custom messages from the driver, such as ‘Go Warriors!’ or ‘Happy New Year!’ — along with images such as Stephen Curry making a jump shot.”