To help Florida’s Sanibel Island continue its economic recovery after being devastated by storm surge from Hurricane Ian last September, the Sanibel and Captiva Islands Chamber of Commerce has launched a “Savor the Shore” campaign to incentivize nearby residents and tourists to visit, WFTX reports. “In support of this campaign, the Lee County Board of Commissioners voted to waive tolls on the Sanibel Causeway starting this Sunday, and every Sunday for the next six weeks.” To date, not quite 120 of the chamber’s 600 member businesses have reopened. One beachgoer tells WFTX he thinks limiting the toll waiver to one day a week is a tepid gesture that indicates community leaders are not fully invested in the effort. But Chamber president John Lai defended the decision as a good start that balances the city’s and county’s financial needs.