- E-470 Authority And Ad Agency Adopt Creative Approach To Promoting The Tollway's Virtues
- North Carolina Turnpike's Triangle Expressway Extension Advances
- Briefer Still: Other Developments TRN Is Following
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E-470 Authority And Ad Agency Adopt Creative Approach To Promoting The Tollway's Virtues
Colorado’s E-470 Public Highway Authority and Boulder-based advertising agency Standard Practice have formed a partnership to position the tollway as a valuable community asset operated by people who care about enhancing driving safety and pleasure.
The product of their most recent collaboration is a campaign that includes a video commercial, “Drives Like a A Dream.” It uses the vivid images and narration of car advertising to “shift perception of the toll road, which is often viewed sceptically by local drivers despite its higher level of maintenance and smoother driving experience.” According to one Standard Practice partner, “Instead of asking people to engage with something they already decided how to feel about, we entertain them. Earn their curiosity and attention, and start to get them to learn more about us.” A colleague noted that filming the commercial was easy because “the road itself looks amazing. There truly weren’t potholes to avoid, or trash to dodge. We could shoot anywhere along the 47-mile stretch.”
An outgrowth of the campaign is the E-470 display at this week’s Colorado Auto Show that consists of a full-scale slice of the tollway. Sitting amidst new car models, the display is a natural extension of print and video advertising that “presents the E470 as something engineered, refined, and designed for performance,” rather than “a drab piece of civic infrastructure.”
Source: Little Black Book (LBBOnline)
Colorado Denver CO Metro Region E-470 Public Highway Authority Public Outreach And CommunicationNorth Carolina Turnpike's Triangle Expressway Extension Advances
The $1.2 billion final phase of the North Carolina Turnpike Authority’s Complete 540 project is now making visible progress. Crews working for months on brush clearing and earth moving have advanced to pipe installation and are making preparations for the installation of bridge girders.
Officials expect to open the new segment, which will complete the Triangle Expressway outer loop around Raleigh. by 2028. Planned development along the corridor, such as the proposed children’s hospital campus in Apex, is already creating demand for the increased NC 540 capacity the project will deliver.
Source: Triangle Business Journal (subscription required)
NC 540 (Triangle Expressway) North Carolina North Carolina Department of Transportation (NCDOT) North Carolina Turnpike AuthorityBriefer Still: Other Developments TRN Is Following
Ohio DOT Launches Record $3.4 Billion 2026 Construction Season (WKEF News)
Highway Tolling Expansion May Be Off The Table In Massachusetts, But Boston Congestion Pricing Still Has Advocates (WCVB News)
Waymo Advances Fully Autonomous Testing Of New Chinese-Manufactured Zeekr Cars (San Francisco Examiner)
USDOT’s Bureau of Transportation Statistics Releases Monthly National Transportation Statistics Update (USDOT news release)
Interagency Cooperation Is Essential Requirement For Implementing Plan Bay Area 2050+ And Its Primarily Goal Of Creating “Affordable Housing, Tied To Transportation And Economic Growth” (Daily Republic)
Transport for London Data Shows Year-Old Silvertown Toll Tunnel Is Contributing To Congestion Relief And Improving Travel Times (BBC News)
India Bars Use Of Inexpensive, China-Produced Toll System Cameras Citing Security Concerns. Taiwan And German Vendors, As Well As US-Based Motorola Are Currently Shortlisted Vendors (Business Standard, The Economic Times)
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