Wilbur Smith Associates brand retired, becoming part of a new CDM Smith

December 29, 2011

Wilbur Smith Associates, the 1,000 person employee-owned company brand that has been a world leader in traffic and revenue studies and toll consulting for six decades is being retired as a brand to reflect its integration with Cambridge MA-based CDM to become part of the brand CDM Smith. A merger of brands is announced today.

The first statement to come from CDM Smith says: "What began in February 2011 with joining of two industry forces has culminated in a fully integrated provider of comprehensive water, environment, transportation, energy and facilities services united under the new brand CDM Smith."

Chief Executive Officer of the company Richard D. Fox is quoted today: "CDM Smith brings together CDM and Wilbur Smith Associates, two firms of rich heritage and world-wide reputation. With 123 years of combined cross-discipline expertise, our people bring a wealth of knowledge, experience and dedication to every client relationship and each project. While our name is different and our portfolio of services has expanded, we remain committed to doing what is right for our clients, our communities, each other and the future."

The statement adds: "CDM Smith represents almost 6000 employees excelling in 100 technical specialties, partnering with clients to solve challenges in 28 countries around the world."

The acquisition of WSA by CDM was announced February 25 this year. The news now is the end of the Wilbur Smith Associates brand the company now under the new brand CDM Smith.

WSA veteran and the head and public voice of its toll consulting area, Ed Regan remains in that position in the newly merged company.

WSA goes back to 1952

Named after founder Wilbur S Smith (1911-1990), the first South Carolina state traffic engineer Wilbur Smith Associates (WSA) began in 1952 with a handful of 'associates' or partners.

Smith himself retired from the board of WSA in 1983 after the firm merged with an Ohio engineering firm Armco.

The key tolls division of the company was based in New Haven CT for many years. Wilbur S also taught at traffic engineering at Yale. The leadership of the traffic and revenue or tolls consulting under Ed Regan moved back to the whee the company's roots were in Columbia, South Carolina a few years ago, although WSA associates are in offices in many states and internationally. 

For many years the firm was Wilbur Smith and Associates, but the 'and' got dropped.

WSA has US offices in AZ, CA, CT, FL (6), GA (2), IL, IN, KY, LA, MD, MI, MN, MO, MS, NV, NY (2), NC, OH (3), PA (2), SC (2), TN (2), TX (4), UT, VA (3), WA, WV. 

Internationally there are WSA offices in: Bangladesh, Cambodia, China (3), El Salvador, India (5), Libya, Mongolia, Saudi Arabia (2), Thailand, UAE (3), Vietnam.

The new CDM Smith logo we've just posted and their new website is up now ahead of plans for release January 3. Marlene Hobel who is communications chief of the merged company tells us legal and corporate changes are occurring somewhat separately from brand changes but the aim is to integrate operations and effect a transfomation of the component corporate parts under a brand that presents the best of both firms.

"What we are doing is forming a new brand that recognizes the strength, heritage, and expertise of both firms," says Hobel.

CDM like WSA has been employee-owned and so will CDM Smith. The merged company has 125 offices and close to 6,000 employee/shareholders known simply as employees.

new website:




press release from February 2011 on merger:


On Wilbur S Smith:


TOLLROADSnews 2011-12-29

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