TOLLROADSnews opens advertising space to bids

October 5, 2011

As promised, we are making some changes to the advertising structure on TOLLROADSnews website. The first step is opening advertising spots to a bidding process.

In the past, advertising spots have maintained a first right of refusal for the existing advertiser to renew. While a very convenient process for both advertisers and TOLLROADSnews administration of the site, it provides little value to readers and encourages viewership to "tune out" the ads that they have become accustomed to seeing every day. Our new model is built to improve engagement on the site. We want readers to click-through ads they see and we want advertisers to give them a reason to with enticing ads.

You will notice 5 advertising banners on the left sidebar that are now available through December 31, 2011. Sizing for these spaces will remain the same - 50 x 200px.

UPDATE: The highest bid will recieve the highest placement. Equal bids will be determined by time of bid placement. If you only wish to bid on a particular space, please indicate that in your bid.

As of 10/14/11 9:30AM EST

  • Left 2 - $500
  • Left 3 - $420
  • Left 4 - Open for bid at $400
  • Left 5 - Open for bid at $400
  • Left 6 - $420

Any space not filled will remain available through December 2011 at $200/month and can be pro-rated.

Bidding for available advertising spaces listed above will begin Monday, October 10, 2011 12PM EST starting at $400 for each spot to run through the end of 2011 (October  17, 2011- December 31, 2011). The highest bid for each spot will be published here each evening for your reference in this post. Also, any relevant questions and answers will be posted here as well.

 The highest bid for each spot received by Sunday, October 16, 2011 at 12PM EST via email to will be accepted. Any bids recieved outside this time period will not be considered. 

We've had outstanding interest in advertising over the past months, and we're really looking forward to continuing the many great relationships we have made over the years, and making some new ones. Thank you and happy bidding!



Further Reading

Leave a comment:

Upcoming Events